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Radio Stations of Classical Music in the Internet Environment: Current Trends

Student: Murad Khambabaev

Supervisor: Alexander Sharikov

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Media Management (Master)

Final Grade: 9

Year of Graduation: 2020

At the present stage of development of domestic radio broadcasting, radio stations available on the Internet are becoming more and more relevant. It is worth noting that according to the latest annual report of Mediascope Agency, music content occupies a leading position, and it accounts for almost half of all radio listening. Classical music radio is currently experiencing a number of problems, primarily related to expanding its audience. In this paper, we have identified and described the problems, features and current trends in the development and functioning of classical music radio broadcasting in the Internet space. As a result, it was revealed that classical music radio stations do not yet use all the features of social media. Traditional radio is becoming less and less popular as a source of music for young people, giving way to online platforms. However, we can not say that classical music is not popular with a young audience. In addition, we have developed recommendations for the increasingly popular online platforms with classical music on how to build a content grid based on the identified musical preferences.

Full text (added May 12, 2020)

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