Social Media as a Perspective Way of Management of Contemporary Theater Companies (Based on the Stages of the Gogol Center, the State Theater of Nations and the Lenkom Theater)

Student: Barteneva Maria

Supervisor: Grigory Konson

Educational Programme: Media Management (Master)

Year of Graduation: 2020

The master's research paper examines the impact of social media on the modern management of theatrical organizations, media and the consumer of theatrical content. The study analyzes the functions and capabilities of modern media platforms, as well as analyzes their effectiveness in comparison with traditional media. Based on the results of the research, we determined the level of digitalization of theater products, as well as the degree of influence of media platforms on modern theater management.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses