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Internal Communications of Teal Organizations as a Factor of Influence on Employee Engagement

Student: Polina Romanova

Supervisor: Asya Veksler

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 9

Year of Graduation: 2020

This final qualification work is dedicated to the determination of methods and algorithms of internal communications in teal organizations that affect the engagement of employees in the work process. The primary objective of this research is to study in depth the role of the teal paradigm of internal corporate communication in the motivation and involvement of employees. Based on this study, a series of recommendations that can be used by Russian companies to improve their work activity will be made. As part of the work, expert interviews were conducted with HR representatives or internal communications managers of teal companies. This research method allowed to identify methods and techniques of corporate communications that are currently used by teal organizations in Moscow and St. Petersburg, as well as to determine the characteristics of the employee involved in such a company. The second research method is an online survey, as a result of which the percentage of employee involvement of the teal organizations was calculated, as well as the algorithms of internal communications that require some additional attention from the management were identified. The work consists of three chapters: the first chapter focuses on the basics of internal communications and their impact on engagement, the second chapter is about the interaction between employees in teal organizations, and the third chapter tells about the conducted research, makes conclusions and analyzes results.

Full text (added May 13, 2020)

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