• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedUser profile (HSE staff only)SearchMenu

Opportunities and Challenges of Launching a New Innovative Product by International Tobacco Companies on Different Markets: the Case of Philip Morris International Launching Reduced Risk Products Category

Student: Margarita Shavalieva

Supervisor:

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2020

The research is devoted to the study of the experience of implementation to the market of an innovative tobacco product by company PMI. To solve this task, we brought a theoretical explanation of innovative product and innovative activity in the tobacco market in the first chapter. Then, we analyzed innovative tobacco product markets (HTP) in Japan, South Korea, the United States and Russia, and PMI's case for entering these markets in the second chapter. Chapter 2 also represents the results of the analysis of the determinants of the company's competitive forces based on the model developed by M. Porter in the HTP markets of four countries. And finally we developed our recommendations to PMI based on surveys and previous researches and also gave limitations and scope of further developments of the study in the third chapter. The theoretical basis of the study is scientific research in the field of management and marketing of innovations, materials of international conferences, forums and symposiums, statistical materials, results of marketing research published in articles, quarterly and annual reports of Philip Morris International.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses