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Rationales for Internationalization strategies choice in food industry by the example of Bonduelle Company

Student: Anastasia Volkova

Supervisor: Zokirzhon Saidov

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2020

Current research is devoted to investigation of rationales which affect Internationalization strategies choice if food industry. That is why, firstly, we studied theoretical background of this topic and considered most common Internationalization strategies and factors which affect choice of entry modes in food industry. In the second chapter we analyzed results of Bonduelle Company financial model to study micro factors and case study of top-5 international food companies which entered Russian market to investigate macro factors which affect the choice of Internationalization strategies. To sum it up, we formulated our recommendations for food industry companies and admitted limitations of the study which should be taken into account.

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