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Digital Marketing Strategies and Tools for Product Promotion on the Internet

Student: Trufanov Nikita

Supervisor: Yaroslav Vitalievich Gorchakov

Faculty: Graduate School of Business

Educational Programme: Business Informatics (Bachelor)

Year of Graduation: 2020

In this paper, I have considered search engine optimization (SEO) as a key area of digital marketing for online promotion. The main purpose of this work is to offer an optimal model of SEO processes and a way to conduct an SEO project using Agile principles. However, before optimizing SEO processes, it is necessary to identify specific SEO techniques, so to achieve this goal, I set a number of tasks, including studying the principles of the search engine, determining the optimal way to classify factors that affect ranking, analyzing and improving recommendations for optimizing various aspects of the site, identifying the optimal organizational structure in the context of integrating the SEO Department, analyzing SEO processes and considering the SEO campaign from a project point of view.

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