Linguistic Means of Promoting a Healthy Lifestyle in France in the 21st Century (Based on Publicistic Texts)

The current research is an attempt to highlight some issues pertaining to the sphere of the scientific and journalistic discourse in the field of media environment concerning health promotion. The research work is devoted to the main linguistic characteristics of modern French media style, highlighting the common features of newspaper way of facilitating a healthy lifestyle (HLS) among French speaking readers. At present, the media is a fundamental source of information for people to decision-making and forms an important opinion in the social life of society. The project is intended to cover a significant topic which is pertaining to the sphere of promoting a healthy lifestyle. In recent years, health topics represent one of the main issues dealt with by the mass media. The general purpose of this work is to give useful insights on how to improve French healthy articles in order to ease understanding and assimilation of information as well as to identify the most perspective way of efficient communication with the reader. With which linguistic tools do the authors manipulate readers` opinions? In this work, the most effective stylistic techniques which are based on lexical and syntactic means of the language will be deduced to be used in provoking various emotions after apprehension of French media texts. The tentative findings of this study are intended to make some generalizations that could stimulate both readers and authors of publicistic texts to come closer to a deeper understanding of some peculiarities of the process of readers` conviction in the accuracy of the author`s opinion allocated in the written text and actual ways of improving more effective communication in healthcare and consumer health sphere of information service. Key words: French media style; publicistic text; healthy lifestyle; communicative stylistics; expressive vocabulary.