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The Determinants of Financial Performance of Animation Films

Student: Kalimullina Diliara

Supervisor: Nikita Pirogov

Faculty: Faculty of Economic Sciences

Educational Programme: Economics (Bachelor)

Year of Graduation: 2020

The article examines various factors affecting the financial performance of animation films in different period of time and in different geographical markets. The several indicators were studied, such as: budget, distributor, genre, running time, 3D technology, franchise and audience rating. The franchise, audience ratings and budget had a positive impact on worldwide box office from 2009 to 2014. However only budget and distributor had impact on worldwide box office in 2015-2019. Over the past five years, the distributor has become an increasingly important factor when movie viewers choose an animated film. The North American market differs from the Russian market in its greater development. The budget and the franchise of the cartoon influence the Russian box office in 2009-2014. In this period of time, the budget, 3D technology and the genre affect the North American box office. In 2015-2019 only the budget affects the Russian box office, while the budget and the distributor affect the American box office. Research Method: Regression Analysis.

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