The Process of Management in the Context of Intercultural Communication

Over the course of history cultural factors have tended to influence business environment extensively. Culture has a profound impact on employees’ management taking into consideration their cultural values and beliefs. Cultural factors are also faced in marketing and sales. Sociology, intercultural psychology and anthropology are all involved in cross-cultural management which, in its turn, covers the investigation of societal culture’s influence on management as well as the study of cultural features of individual organization members. This paper is motivated by the importance of cross-cultural management in an organizational environment. This study was aimed to investigate management in the context of intercultural communication, to compare different management models that are applicable for different cultures and find out the problems of misunderstanding in the situation of cross-cultural management. This research includes recommendations that can be helpful in enhancing company’s efficiency. I applied the method of a comparative analysis, which enabled me to find out differences between cultures’ management models and helped me to come up with recommendations that are helpful equally for all managers who operate in intercultural environment. I have managed to define the main cultural functions in a management system and studied a set of factors that tend to have an influence on efficiency of cross-cultural interaction the importance of which increases depending on the level of contrast between two partner countries’ cultures. Thus, the current study has a practical application, since its outcomes are likely to make a contribution to international enterprises by optimizing intercultural awareness within an organizational environment. Keywords: cross-cultural management, organization, managers, culture