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A Strategy for Entering the Worlds Market (on the Example of Some Kind of Products)

Student: Elizaveta Gostyukhina

Supervisor: Tatiana G. Filosofova

Faculty: Faculty of World Economy and International Affairs

Educational Programme: Asian Studies (Bachelor)

Year of Graduation: 2020

This paper analyses the process of a research that focuses on entering of Japanese food in the international markets and discusses several key aspects. Firstly, the analysis of statistics, which allows to identify potential markets for Japanese food companies operating in the market of tea products, instant noodles and sweets, including mochi. Secondly, this is a cultural-historical analysis of the impact of these products on both the food market and the food culture of Japan as a whole. Thirdly, it is an analysis of the success or failure of real-life companies that use this background as the basis for international marketing strategies used in certain markets. The result of this work is a generalization of some strategies and problems that do not allow companies to enter the whole world market. This work is aimed to address the research gap and describe the key points of the market strategy for products such as development Japanese tea, noodle and mochi companies. To compensate for lack of research regarding market strategy of small Japanese food companies this project will employ primary and secondary data collection and use qualitative and quantitative data analysis. The results of the paper may reveal the importance of the of researching the market strategy of small companies to spread the concept of Japanese cuisine around the world.

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