Video on Demand Services Market in Russia

Student: Pilipeyko Roman

Supervisor: Liudmila Zhukova

Educational Programme: Economics (Bachelor)

Year of Graduation: 2020

This paper contains a study of factors for the increase in legal consumption of video content on the Russian Internet. As part of the fight against pirated resources and video materials, this work offers a way to increase the legal consumption of video content on the Internet by identifying and describing specific features of a group of users who are potentially ready to switch to legal consumption. Based on a survey of Russian residents about their preferences in viewing and buying video materials On the Internet, by the method of constructing decision trees, three categories of consumers are divided and classified: legal, illegal and undecided. The results of the study showed that those who are undecided are better than illegal, are aware of the possibilities of paid access, understand what they are paying for, and are also less inclined to find all videos that interest them in the public domain.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses