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Video on Demand Services Market in Russia

Student: Roman Pilipeyko

Supervisor: Liudmila Zhukova

Faculty: Faculty of Economic Sciences

Educational Programme: Economics (Bachelor)

Year of Graduation: 2020

This paper contains a study of factors for the increase in legal consumption of video content on the Russian Internet. As part of the fight against pirated resources and video materials, this work offers a way to increase the legal consumption of video content on the Internet by identifying and describing specific features of a group of users who are potentially ready to switch to legal consumption. Based on a survey of Russian residents about their preferences in viewing and buying video materials On the Internet, by the method of constructing decision trees, three categories of consumers are divided and classified: legal, illegal and undecided. The results of the study showed that those who are undecided are better than illegal, are aware of the possibilities of paid access, understand what they are paying for, and are also less inclined to find all videos that interest them in the public domain.

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