Commercial Strategy of Retail Promo in Modern Retail

Student: Ivanova Yuliya

Educational Programme: Business Informatics (Bachelor)

Final Grade: 8

Year of Graduation: 2020

Marketing strategies today are one of the most important and complex parts of planning any business. One of the main marketing tools today are promotions. The main goal of this work is to develop and propose methods for digital transformation of promotional tools to solve the problems of using promotions by food retailers in Russia.

Full text (added May 13, 2020)

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