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Comparative Analysis of Business Strategies of International Companies in Developing Countries (the Case of Robert Bosch Ltd)

Student: Daria Ovsyannikova

Supervisor: Alina Shcherbakova

Faculty: Faculty of World Economy and International Affairs

Educational Programme: World Economy (Bachelor)

Year of Graduation: 2020

Business decision making remains to be the major sphere of interests for multinational companies. Yet, most of the related studies focus on one industry or location and examine a fixed range of business strategies. Furthermore, most papers use face-to-face interviews as a source of data, which limits the statistical methods that may be applied. To fill this gap, we conduct the enterprise-based research, analyzing the leader of the market and its subsidiaries in different developing countries (e. g. Eastern Europe, Latin America). The study provides alternative methods to decrease the uncertainty in sales prediction and to eliminate problems, related to interview data. On the basis of sales structure, we analyze the successful strategies of subsidiaries and justify their implementation in other regions.

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