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The Impact of Cross-Border Operations on Business Ecosystems’ Business Model Adaptation in Different Countries Exemplified by Amazon and Alibaba Group

Student: Yevgenya Kartashyan

Supervisor: Olga Konstantinovna Oyner

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Final Grade: 8

Year of Graduation: 2020

Business ecosystems are a new form of conglomerate organizations that can scale and compete in multiple markets and industries by taking advantage of the technological breakthrough (platform) and ecosystem advantage (synergies among ecosystem players). The goal of this master thesis is to examine business ecosystem business model adaptation during cross-border/international operations on the example of ecosystems with the most complex business models and test three hypotheses. This study is an attempt to discuss the business ecosystem business model adaptation during cross-border operations via investigating its capacity to innovate and create value in home market through the simultaneous management of a portfolio of business models and gradual co-evolution of ecosystem players along the process of scaling the home market model to host markets in diverse formats. Based on the extension of UNCTAD Digital economy architecture framework the study found that ecosystems with keystone organizations engaged in e-commerce, in addition to digital content and digital solutions provision, possess more diverse and complex portfolio of business models. Amazon and Alibaba were chosen for the analytical part of the study.

Full text (added May 14, 2020)

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