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China Population Income Level’s Assessment and Identification of its Connection with "New" Consumerism Phenomenon’s Formation

Student: Alexandra Nosyreva

Supervisor: Inga Ivanova

Faculty: Faculty of World Economy and International Affairs

Educational Programme: Asian Studies (Bachelor)

Year of Graduation: 2020

Despite the fact that the macroeconomic indicators of the PRC are widely studied by experts around the world, the problem of how the communist state managed to successfully adapt the idea of ​​consumerism remains not fully understood. The purpose of this study is to identify the correlation between the income level of the population of China and the phenomenon of “new” consumerism, to identify the characteristics of this phenomenon. In the course of the study, we will study in detail the mechanisms of adaptation of the phenomenon of consumerism in the PRC, reveal the features that characterize consumption in the era of the “new” consumerism, determine the differences from previous periods, analyze the income level in the provinces of the PRC, and also find out whether the phenomenon of “new” consumerism and the income level of the PRC population have a mutual influence on each other.

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