Factors Affecting Negotiations in Cross-Border Mergers&Acquisitions in the Beverage Industry by the Example of Anheuser-Busch, InBev&SAB Miller

The relevance of the selected topic of the master's thesis. In recent years, the market for mergers and acquisitions has been developing rapidly. At the same time, mergers and acquisitions are taking place in all sectors of the economy, including the beverage industry. The beverage industry is characterized by a number of unresolved problems: high risks, a shortage of medium and long-term liabilities, which significantly inhibits the expansion of long-term investments in the economy. All these problems are exacerbated in light of the global financial crisis. This work consists of an introduction, three chapters, a conclusion, and a list of references. The first chapter explores the main objectives of cross-border mergers and acquisitions, as well as the company selection algorithm in cross-border mergers and acquisitions. In addition, this chapter examines synergetic effects as a basis for decision making about cross-border mergers and acquisitions. The second chapter gives the current state of the beverage industry followed by negotiation in cross-border mergers and acquisition of Anheuser-Busch, InBev & SAB Miller. The chapter concludes with an analysis of the process of cross-border mergers and acquisition of Anheuser-Busch, InBev & SAB Miller. The third chapter analyzes research findings, identifies limitations and further research, and gives recommendations for companies.