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Features Of Export Marketing Of Japanese Companies

Student: Olga Bokova

Supervisor: Tatiana G. Filosofova

Faculty: Faculty of World Economy and International Affairs

Educational Programme: Asian Studies (Bachelor)

Year of Graduation: 2020

Japanese export marketing is undergoing a generating considerable interest in terms of its mechanism of work, features, specific limitations and non-standard approaches to solving problems. Through Japanese international marketing becomes a vital factor in Japanese economics, researches of it lack of relevant information and a comprehensive analysis using various indicators. There is also no detailed consideration of the problems that Japanese companies face in marketing in foreign markets and how they deal with them. The aim of our research was to extend current knowledge of Japanese export marketing based on up-dated information and to try to offer an improved version of international marketing strategies taking into account previous failures and success. We employed mixed-methods research approach to achieve a comprehensive overview of the problem. Qualitative content analysis will be used to investigate what is the key philosophy of Japanese export marketing, and quantitative data analysis will be conducted to track real sales figures depending on the advertising and positioning of companies in different regions and how they correlate with other indicators of the economy. This study may extend knowledge on the features of Japanese international marketing, its problems and successful cases.   Keywords: Japanese export marketing, marketing strategy, export-import balance, international market, market indicators and trends

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