The Impact of Digital Transformation on the Economic Behaviour of Households in the Consumer Market

Student: Nazarenko Anastasia

Educational Programme: Economics and Statistics (Bachelor)

Year of Graduation: 2020

The aim of this study is to explore the relationship between digital transformation and economic behavior of households in the consumer market in Russia over the 2009 – 2018 period. The paper discusses how technologies and the intensive development of the world influenced on the structure of household expenses. A comparative analysis was conducted to determine the weight of digital transformation. Empirical analysis of consumer behavior optimization in the conditions of digitalization was performed on the basis of the Ramsey model. The impact of the interregional digital gap on consumer behavior was considered by applying the cluster analysis. Then regression models based on panel data was constructed in order to reveal statistically significant factors. The empirical findings outline substantial implications with regard to digital transformation on the economic behavior.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses