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Ethnocentrism in the Context of Intercultural Communication

Student: Rukiya Bekmurzaeva

Supervisor: Elena Lutkova

Faculty: School of Foreign Languages

Educational Programme: Foreign Languages and Intercultural Communication (Bachelor)

Final Grade: 10

Year of Graduation: 2020

Previous investigations have shown that a cross-cultural communication has become important in any sphere. However, today there exists a problem of ethnocentrism, which is a fundamental question in intercultural communication. Therefore, this research is motivated by the need to analyze and study the issue of ethnocentrism in the context of intercultural interaction. This paper aims to study the current literature on the increasing influence of ethnocentrism and international interactions, and to identify the attitude of students communicating in social networks to ethnocentrism. It also provides recommendations for overcoming ethnocentrism in a multicultural environment. I intend to conduct a theoretical study of ethnocentrism in cross-cultural communication, as well as an experiment to discover the degree ethnocentrism among youth communicating in social networks to ethnocentrism. Overall, both qualitative and quantitative methods will be applied, which will be enable me to foresee the position of students on the issue of ethnocentrism in intercultural communication. The expected outcomes of the study are likely to contribute to successful coexistence of many different cultures in social networks in the context of multicultural society. Keywords: cross-cultural communication, ethnocentrism, students, intercultural interaction

Full text (added May 15, 2020)

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