Realisation of Gender Policy in Activity of Institutionalised Actors of Global Sports Industry in the XXI century (on the Examples of FIFA and IIHF)

This work is devoted to the existing gender inequality in the field of professional sports, and provides an explanation of the political and social aims of states that implementing gender policy through the activities of institutionalized actors in the global sports industry, FIFA and IIHF. Through the theory of "soft power", institutionalism and a number of works on the phenomenon of gender policy, it was concluded that the main reasons for the existing gender inequality in sports are the financial component and the historical context of the problem of gender. In an effort to address these issues, the institutionalized actors of FIFA and IIHF are implementing a number of gender-based policies in women's soccer and ice hockey aimed at promoting women's sports, improving the status of women within sports, and establishing the relationship between women's and men's sports. The study also examined the prospects of women's sports in the context of the developing economic crisis.