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Contrastive Analysis of Verbal and Non-Verbal Features of Modern Corporate Culture in the USA and China

Student: Lobzhanidze Nino

Supervisor: Ekaterina Yakovenko

Faculty: School of Foreign Languages

Educational Programme: Foreign Languages and Intercultural Communication (Bachelor)

Year of Graduation: 2020

The ongoing process of globalization leads to an increasing tendency of business integrations. It enhances the need to study organizational cultures not only in economic terms, so to say fragmented, but also by using various disciplines, which, in turn, may lead towards more comprehensive and joint approach. The research work is dedicated to the contrastive contrastive analysis of verbal and non-verbal features of modern corporate culture in the USA and China. The aim of the study is to describe theoretical framework of corporate culture’s nature, to define linguistic features of corporate culture studies and the contrastive analysis of organizational cultures on the example of Whirlpool Corporation and Chinese company Haier itself. The first chapter is dedicated to the theoretical aspects, which examine diverse approaches towards corporate culture typologies’ studies. The second chapter analyses the cognitive and linguistic picture of the world in the USA and China, moreover, it considers the content and embodiment of the value concepts of these countries. In the practical part the table with measurements based on the cultural dimensions is created, also the contrastive analysis based on the Whirlpool and Haier companies’ information is conducted.The results and developed recommendations according the USA and China’s business negotiation processes can be used in trainings, lectures, seminars on management, marketing, and intercultural communication.

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