Developing a Content Plan for a b2b Audience in the Social Networks of a Telecom Operator

Consumers in the B2B market often choose company social networks as an information source. This communication channel is one of the relevant areas for building interaction with customers, because the number of users of social networks is growing fast. Social networks solve several brand problems: attracting new customers, increasing the loyalty, strengthening the brand image, and educating consumers. In order to accomplish these tasks for the telecommunication company Dom.ru Business was conducted an analysis of consumer involvement in competitor communities, and studied the behavior of B2B consumers in social networks. Based on the results of the study, was built a content plan for March, April, May and created a system for making content plan for future periods. And also evaluated the effectiveness of the introduced changes in relation to the solution of goals.