Social and Philosophical Analysis of Digital Capitalism

Today, there are many different concepts describing different phenomena that somehow fall under the umbrella term "digital capitalism". However, some of them have not yet received critical reception. The problem is that often such concepts are not critically reproduced in scientific literature and on the media field. In this light, work on critical and scientific analysis of theories and phenomena of "digital capitalism" seems to be extremely relevant. It is the transformation of capitalism caused by digitalization that has become the subject of our research. The purpose of this study is to describe and offer a critical social and philosophical analysis of the existing theories within the discourse of "digital capitalism", as well as a critical analysis of individual phenomena of "digital capitalism" (consumption, labor, leisure, new modification, etc.) and, with it, to establish links and differences between "digital capitalism" and "classical" capitalism. As a result of this study, we have found that many authors working with different manifestations of "digital reality" define and describe the current economic formation, which we labeled as "digital capitalism" in different ways. Solving these problems, the first chapter critically analyzed the concept of "communicative capitalism" by Jody Dean, "surveillance capitalism" by Shoshana Zuboff and "platform capitalism" by Nick Srnicek. In the second chapter, the concepts of the "fourth industrial revolution", "accelerationism", "data capitalism", "post-capitalism" (in the sense of Srnicek and Williams, as well as Paul Mason), "cognitive capitalism" and many others were used in the analysis of digitalization. This broadening of the field for social and philosophical analysis of the "digital economy" has allowed a better understanding of the genealogy of the three concepts of "digital capitalism" considered in first chapter. In addition to the social theories of "digital capitalism", the transformations of labor mediated by digitalization were described, the new digital professions and changes in intangible labor in digital capitalism were analyzed. The possible consequences of automation, its dangers and impact on labor in "digital capitalism" were also reflected in the expansion of the field for social and philosophical analysis of the "digital economy", which allowed a better understanding of the genealogy of the three concepts of "digital capitalism" considered in chapter one. The possible consequences of automation, its dangers and impact on labor in digital capitalism were also reflected. It was shown how the new economic formation capitalizes labor and leisure, blurring the line between them. Finally, a forecast of the future of digital capitalism and its development prospects was proposed. Thus, four approaches to the analysis of the future of capitalism were highlighted - social, economic, political and technological.