Typology of Self-Presentation: Development of the Visual Evaluation Method

Self-presentation is the integral component of any social interaction, it determines the success of self-realization of the individual. With the development of new technologies, the advent of the Internet and social networks, it has become easier to present yourself to others. At the same time, everyday photos began to be created and widely distributed. Interaction with visual images has become a part of everyday life. However, in the social Sciences, the analysis of a large amount of visual information is not popular due to the complexity of the processing. The development of machine learning made available new tools for data analysis, such as intelligent vision, which recognizes form in photos using neural networks. Consequently, this study will offer a rationale for using intelligent vision models to recognize categories of visual self-presentation, and will also create a typology of visual self-presentation based on photos in the social network Instagram.