Accounting Planning of Brands of Baby Cosmetics in Russia

Student: Shepeleva Anna

Educational Programme: Integrated Communications (Master)

Final Grade: 8

Year of Graduation: 2020

In this thesis the authors explore the market of children's hygienic cosmetics in Russia. The aim of the work is to differentiate the brand of the French brand ‘Mustela’ in relation to its competitors. The first two chapters are devoted to a review of relevant literature and relevant practices related to the market of baby hygiene cosmetics and products for children and a direct analysis of the current state of the market of baby hygiene cosmetics. The third chapter is devoted to the analysis of the results of quantitative and qualitative research. The obtained results, presented in the fourth chapter of this work, allow the authors to develop recommendations for communication strategy for ‘Mustela’, which has a recommendatory character.

Full text (added May 19, 2020)

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