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Communication Campaign Aimed at Promoting an ICO

Student: Gasparian Karina

Supervisor: Oleg Vlades

Faculty: Faculty of Creative Industries

Educational Programme: Integrated Communications (Master)

Year of Graduation: 2020

The master's thesis is devoted to the analysis of the ICO phenomenon in general and the communication component of ICO projects in particular, the environment in which the ICO operates, ICO communication campaigns, the way ICO information is used by a representative of the target audience, as well as key factors for the target audience when deciding to invest in ICO. The goal of this work is to study the role of the ICO communication campaign in achieving the goal of raising funds declared by the project as necessary - so called hard cap -, and creating a communication strategy for ICO in Russia. Based on the theoretical part of the work and the results of the study, recommendations were developed for a communication strategy aimed at promoting ICOs in Russia.

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