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Development of Communication Strategies of the Technological Brands according to the Age Groups

Student: Karina Grishina

Supervisor: Lyubov A. Tsyganova

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2020

This study is based on sociocultural and sociopsychological theoretical approaches to develop identity of technological brands. The main purpose of the study is to identify relevant elements of audience perception to develop technological brand-artifacts on the modern market. Moreover, the research is based on models of positive brand-artifacts perception and positive perception of modern technological brands. The relevance of these models are verified among young and adult audiences.

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