Specific of Brand Promotion in the Sphere of Electronics among Generation Y in Russia Using Micro-Influencers as a Communication Channel

This research is aimed at studying the specifics of brand promoting of electronics among generation Y in Russia using micro-influencers as a communication channel. The purpose of this research is to distinguish the best form placing advertising content concerning electronics in micro-influencers ' accounts for generation Y in Russia. This goal is to be achieved via applying analysis of content in influencer’s accounts and survey. The survey will be available to people of generation Y, of different genders with average or above average income, living in Moscow or other big cities. Three hypotheses which were derived during the study, are planned to be confirmed or disproved based on results of the work. The structure of the work includes: studying a large number of relevant literature on the topic, conducting analysis of content , compiling a survey for a sample, conducting a survey, narratively describing the data obtained and presenting the results.