• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedUser profile (HSE staff only)SearchMenu

Marketing Communications in the Field of Art (on the Example of Russian Music Groups and Artists)

Student: Ekaterina Vishnyakova

Supervisor: Ekaterina Repina

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 8

Year of Graduation: 2020

Данная работа посвящена маркетинговым коммуникациям в музыкальной индустрии в России. В работе рассмотрены коммуникации российских артистов на различных стадиях жизненного цикла музыкального продукта и выявлена их роль в рамках маркетинговой стратегии. Особое внимание уделено коммуникации на стадии создания музыкального продукта. В работе выявлены проблемы и специфика российской музыкальной индустрии, проанализирован рынок и выявлены наиболее удачные маркетинговые стратегии для артистов.

Full text (added May 20, 2020)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses