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Ethics, Privacy, Security, and Trust Issues in Virtual Communities

Student: Anna Sorokina

Supervisor: Tatiana Yakushkina

Faculty: Graduate School of Business

Educational Programme: Business Informatics (Master)

Year of Graduation: 2020

For qualitative service delivery to their clients and getting competitive advantages the organizations collect and use personal data. The problem is that the users do not know how their personal data is used by companies, and the companies do not seek to make their personal data processing policy transparent. Such relationships undermine the credibility of the companies and reduce the willingness of consumers to share information. The paper considers the role of privacy policy in solving the problems of privacy, security and trust. The purpose of this work is to analyze and compare the personal data processing policies of several online educational platforms in order to determine the degree of compliance with the selected criteria and further develop recommendations for creating an effective personal data processing policy. In the paper were analyzed the privacy policies of three online educational platforms, as well as their comparative analysis and identified shortcomings. The criteria for analysis and comparison were formed based on legal requirements, as well as desirable characteristics of the privacy policy that were identified in previous studies. In this way, were formed the criteria and recommendations for the development or analysis of an effective privacy policy that will give possible advantages from its existence.

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