Features of the Formation of National Branding of Georgia and Its Reflection in Russia

Student: Ushakova Ekaterina

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2020

This final work is devoted to the formation of the national branding of Georgia and its reflection in Russia. The purpose of the study is to identify factors affecting the perception of the image of the country of Georgia among the Russian population. The study included research methods such as content analysis and online polling, sampled by representatives of Generation Y. The results of the study reflected the main factors that create a positive image of Georgia and build its representation as a national brand in Russia. The author of the work also made recommendations on improving the integrated strategy of the country's state brand from a practical point of view

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