Development of a Hyper-Casual Mobile Game for Android

Student: Korennoy Vadim

Supervisor: Evgeny Isaev

Educational Programme: Business Informatics (Master)

Final Grade: 8

Year of Graduation: 2020

Today, the mobile gaming is one of the fastest growing industries. What once was just an entertainment for geeks has turned into a huge business. In recent years, hyper-casual games have led the way in AppStore and Google Play stores. This is a new genre that users really like. The essence of such games is clear from the first seconds, which instantly immerses the user in the gameplay. In-game advertising is the main monetisation way of this type of game. And in this work, a hyper-casual game will be developed and, using two of its versions as an example, a study will be conducted on how the amount of advertising affects key metrics. The results will improve monetization.

Full text (added May 20, 2020)

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