• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedUser profile (HSE staff only)SearchMenu

The Relationship Between the Valence and Arousal of Emotions and the Decision-Making on Donations

ФИО студента: Anna Shepelenko

Руководитель: Vladimir Kosonogov

Кампус/факультет: Institute for Cognitive Neuroscience

Программа: Cognitive Sciences and Technologies: From Neuron to Cognition (Master)

Год защиты: 2020

Donor emotions are one of the main factors that influence donation decisions. In this study, we examine the relationship between the valence and arousal of emotions with the size of the donation in favor of homeless dogs. In laboratory conditions, an experiment was conducted to collect donations, during which the emotional reaction of donors to photos of pets was measured. Emotion assessment was carried out using the method of self-reporting of emotions, the skin conductive response method (SCR), heart rate (HR) and electromyography (EMG) of the facial muscles (zygomaticus major and corrugator supercilii). To verify the results of the laboratory version of the experiment and reduce the influence of the social desirability effect, an online experiment, which completely repeated the laboratory version with the exception of the collection of physiological data, was conducted. In the course of the study, it was shown that the emotional valence of the image is related to the size of the donation - negative affects cause a larger donation than positive or neutral ones. This was confirmed by corrugator EMG data, as well as self-report of emotions in laboratory and online conditions. The size of the donation also increased as the arousal of emotions increased, which was shown using self-reporting of emotions and SCR data in the laboratory. Zygomaticus EMG and heart rate during the perception of photos were not related to donations.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses