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The Impact of Investor Relations on the Efficiency of Economic Activities of Companies

Student: Ekaterina Korniyashik

Supervisor: Iya Churakova

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Economics (Bachelor)

Year of Graduation: 2020

Transformation of the Russian economy is impossible without the systematic investment of investment resources in entrepreneurial activity. The management of companies may decide on self-financing of the business or on the need for borrowed funds. The key subject in the latter case is an investor who is ready to invest temporarily free financial assets in the development of companies. The features of the modern market economy show that an improvement in the activities of Russian organizations will be a vector aimed at increasing the level of quality of relations (communications) with investors. Promotion of investments is the main task in the entrepreneurial development of any company whose management wants to ensure the uninterrupted production of goods, the provision of services, as well as its own reliability. The aim of this work is to analyze and evaluate the current conditions for the implementation of the function of "communication with investors" in Russian companies. In the course of the study, the results of the scientific work of the world community, including Russian experts, were summarized. Primary data was collected from 100 joint-stock companies of Russian small and medium-sized businesses in St. Petersburg to build a regression model in the context of modern development and implementation of the business function of “investor relations”. Based on the results of the study, a scenario analysis of the information transparency of 20 Russian companies was carried out before and after the imposition of sanctions.

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