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Test Marketing of a New Product as a Way of Testing Demand and Effectiveness of Promotional Tools in B2B

Student: Artemiy Epoyan

Supervisor: Oleg Karasev

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 9

Year of Graduation: 2020

The purpose of the work is to evaluate the effectiveness of test sales as a way to identify demand for a new product and optimal tools for its promotion in b2b. The main method of research is an experiment aimed at analyzing and comparing test sales of new products (socks) in five different chain stores located in different parts of Russia. The results of the work are expected to contribute to the study of test sales advantages and disadvantages as a reliable source for identifying demand for a product and to provide detailed comparison of optimal methods that can be used its promotion in b2b.

Full text (added May 21, 2020)

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