Modern Trends of Promotion in the Beauty Industry

This work will first of all describe the importance of matching the digital channel of communication with the selected audience in the beauty industry, we will consider the concept of beauty for a person as a social being and the importance of such a channel as bloggers for millennials. This topic has always been and will be relevant in the human world, so it is important to study it, and ongoing research will help build better communication with the consumer. Advertising of each platform is individual, and for high-quality communication it is necessary to use the communication channel that is most suitable for the selected audience. Taking into account cultural, age or gender characteristics helps to achieve high-quality communication, which is the goal of any advertising. My work is aimed at highlighting some of the digital communication channels that are most suitable for the selected age category in the beauty industry. Therefore, I will use content analysis to study text materials and their analysis, and then several expert interviews will be conducted that will help to reveal the insights of cosmetic companies on the topic of my research, as well as a quantitative survey of millenials.