Impact of Macro and Micro Influencers on Brand Promotion on Instagram

Student: Iugai Mariia

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2020

The graduate qualification work "The Influence of Macro and Micro Influensers on Brand Promotion on Instagram" contains a study of micro and macro influensers on quantitative and qualitative indicators. The objectives of this study were to study influensers and their classification, research, criteria of involvement in content, principles of building communication with the audience, identification of key differences between micro and macro influensers. The study was conducted on the basis of content analysis of accounts of micro influensers and macro bloggers. The results of the analyses revealed differences in quantitative indicators and links between them and qualitative criteria. Recommendations for further research on the subject were also described.

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