The Impact on Consumers Perception about Brand Via Celebrity-Marketing

Student: Avdeeva Darya

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2020

Today in marketing environment it is difficult to differentiate the offered products due to market oversaturation. Celebrity - marketing is actively used to promote the brand for profitability. There are many studies on this topic that help to collect the relevant data in this area and understand the basic mechanisms of celebrity - marketing. In this study, there are hypotheses about the positive and the negative personal qualities of celebrity, which could affect the advertising campaign itself.

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