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Hypothesis Testing in Marketing

Student: Razheva Mariya

Supervisor: Sergey Alexandrovskiy

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Marketing (Master)

Final Grade: 8

Year of Graduation: 2020

The work is a study of the audience of franchise buyers. The author conducts interviews with experts in the field of franchising, analyzes information from open sources and puts forward hypotheses about the criteria of choosing a particular franchise by the buyer. The author conducts a survey of business franchisees from different fields of activity to test hypotheses and draw conclusions.

Full text (added May 21, 2020)

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