CSR as a Brand Building Tool

Student: Sementsov Daniil

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2020

This final qualification work is devoted to the study of functional features of the use of corporate social responsibility as a brand-building tool. To answer the research question :" what are the functional features of CSR as a tool for brand formation?" and to test the hypotheses, a qualitative method was used - an expert interview. In the course of the research, functional features of CSR as a brand-building tool were revealed. The recommendations were made both for the scientific sphere for further study and for the practical sphere for more competent use of the tool.

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