Media Manipulations as an Instrument of Advertising of Sport Brands in European an US Markets

Student: Lukasheva Elizaveta

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2020

The process of urbanization and industrialization has radically changed cultural relations and the structure of culture. During this period, mass media and sport in its modern forms emerged. The development of mass culture and media manipulation is closely linked to the strengthening of the role of mass communication in society. This study analyzes the main channels for promoting sports brands and identifies effective ways to interact with consumers, as well as tools for media manipulation in advertising sports brands.

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