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  • Representation of Social Problems of Modern Society in Cinema as an Indicator of Public Opinion on the Example of Moscow Students

Representation of Social Problems of Modern Society in Cinema as an Indicator of Public Opinion on the Example of Moscow Students

Student: Kuznetsova Ksenia

Supervisor: Liubov Shantyreva

Faculty: Faculty of Creative Industries

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 7

Year of Graduation: 2020

This research paper deals with the attitude of Moscow students to the representation of social problems in the film industry. The purpose of this study is to understand the general patterns of social problems represented in cinema and to determine students' attitudes to these social problems. Cinematography has proved to be inextricably linked to the broad socio-cultural context that creates it: on the one hand, cinema rapidly forms an audience in its own way, and on the other hand, viewers "create" cinema. The research methodology consists of three stages. The study involves a content analysis of selected film fragments and series based on Hoffmann's frame theory, as well as on the socio-cultural paradigm of Craig to determine the representation of social problems in cinema. The study revealed that the most acute social problems in the world and in Russia are social inequality, domestic violence, corruption, and poverty. The presence of a social problem depends on a country or region, as well as on its economic and political situation. The respondent often watches films and notices the representation of social problems in them and notes the importance of such representation in Russian cinema. Watching the representation of a social problem in a film or series makes one think about its cause-and-effect relationship and the search for a solution. Respondents want to change the current situation in society, but quite categorically assess their contribution to these changes. Keywords: social problem, representation, cinematography, interpretation, communication, media consumption

Full text (added May 21, 2020)

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