The Effectiveness of the Use of Street Art in Advertising Communications

Student: Frolova Alexandra

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2020

This research is devoted to the application of street art works in advertising communications. The purpose of the research is to identify in which cases the use of street art in advertising communications is effective. The methods of content analysis of cases of street art use in advertising communications were used to achieve this goal, as well as polling respondents for attitudes and reactions to the use of street art works in advertising. Based on the results obtained, recommendations on the practical use of street art works in advertising were formulated.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses