Lingerie Brands Communication Strategy among the Transformation of Body Concept

Student: Volkova Alina

Supervisor: Olga Logunova

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2020

This work is a study of communication strategies of lingerie brands in the context of the transformation of the concept of body based on the background of strengthening the position of feminist theories. The study describes morden marketprofile and the reflection of the Russian lingerie market on Western trends.

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