Streaming Services’ Role in Shaping Preferences and Features of Music Content Consumption in Russia

Student: Zykin Vladislav

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 9

Year of Graduation: 2020

This research is aimed at studying the role of streaming services' in shaping preferences and features of music content consumption in Russia. To achieve this goal a series of expert interviews with industry's specialists was held. Also an online-survey with younger people who are the target audience of streaming platforms was conducted. As a result it was revealed in which areas services are most influential for consumer. Also it was described which factors a consumer is guided by while making a decision of listening and what is Russian music industry segment's specificity.

Full text (added May 21, 2020)

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