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Representation of Audiovisual Content in the Era of Overcoming Postmodernism Based on "33 Questions" Vogue Russia Video Series

ФИО студента: Yuliya Zauzolkova

Руководитель: Alexander Mannin

Кампус/факультет: Faculty of Communications, Media, and Design

Программа: Advertising and Public Relations (Bachelor)

Год защиты: 2020

In this paper, using the example of "33 questions" video series of Vogue Russia with the approach of Helmut Korte's film system analysis, expert interviews with the directors, group online interviews with a potential audience of video clips, content analysis of YouTube comments and YouTube Analytics tools, the researcher gives an assessment of the fact, how the audiovisual representation changes in the moment of transition from postmodernism to postpostmodernism, which values become more important and which ones are relegated to the background both for those who create an audiovisual representative product and for those who consume it.

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