B2B Company Online Promotion in the International Market

Student: Minasian Maiia

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Marketing (Master)

Year of Graduation: 2020

Current study is devoted to the development of an Internet promotion plan for a 3d visualization studio in the Europe and the USA markets . For this purpose, an analysis of trends and features of promotion in foreign markets using digital-tools, an analysis of the marketing activities of the company, the current tools of Internet promotion in the Russian market and an analysis of competitors are carried out. Based on the data obtained, tools were developed and implemented to promote the company on the international market, which allowed achieving a positive ROI. At the end of the study, recommendations for further promotion of the company were developed.

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