Communicative Features of the Interaction between Netflix Streaming Service and the Audience

Student: Fetisova Polina

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2020

One of the main drawbacks of computer-mediated interaction is the fact that in theory, technological mediation is considered a factor that hinders the communication process, whereas now there are platforms such as Netflix that use the environment to, on the contrary, increase communication opportunities between the service provider and the audience.

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