Georgia's Positioning in Russian Mass Media

Student: Shantsueva Polina

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 8

Year of Graduation: 2020

The present study aims to reveal the impact of Russo-Georgian news framing by Russian mass-media on the image of Georgia among citizens of Russia. Through the definition of «framing» and pointing out the key aspects of frames usage in Russian mass-media, the central purpose of the study is to determine the tendency of changing the frames in mass-media messages. The research draws its empirical data simultaneously from content-analysis and depth interviews. Content-analysis will be conducted to reveal the key categories used in mass-media texts about Georgia. Interviews as a research method would help us to plunge deeper into the public perception of Georgia. Key Words: Russian mass-media, Russo-Georgian relations, framing effect, perception, public opinion

Full text (added May 21, 2020)

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