New Formats of Video Content in Promoting Social Projects

Student: Ivanov Gleb

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2020

In the framework, the promotion of socio-cultural projects, in particular using different video formats, is considered. However, it remains unclear how the new video content formats are applicable to the promotion of social topics, there is no empirical data revealing the audience's attitude to this tool in the social sphere. The work will examine the relationship of different generations to this format of information delivery.

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